Founded in 1890, Woodmen of the World (WOW) is a leading fraternal benefit insurance organization with 800,000 members nationwide. WOW had little advertising history prior to 2006, when Sheehy created the company’s first advertising campaign. Since then, Sheehy has created more than ten, highly successful TV commercials for WOW.
These two spots ran in basketball and football programming and shows WOW reps in some very unusual training situations. Humorous and surprisingly athletic, these reps give a whole new meaning to the phrase “put your game face on!”