EVP/Director of Media Services
Shelby has helped clients communicate with potential customers for over 15 years. After working in all facets of media planning and buying, she found digital media to be the perfect fit for her love of targeting and technology.
She says that identifying the right tactics and content to generate engagement is the key to turning a unique marketing challenge into a successful campaign.
In an ever-changing media landscape, more and more opportunities present themselves to micro target to even the smallest of audiences. She enjoys the opportunity to help clients find new ways to achieve their marketing goals and to communicate with their audience across digital and social platforms.