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How to Find the Right Trade Publication for Your Local Media Campaign

Trade publications can be an important component of a local media B2B campaign and evaluating a few key pieces of information can help you select the most appropriate vehicles for your message.

Planning a B2B campaign can feel like a daunting task unless you know where to start.  Recently, we outlined seven tactics to consider in your marketing mix.  If you have decided to include trade publications, you have completed step one. But, now the fun part begins … which ones to choose.

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7 Local Media Tactics to Consider for a B2B Campaign

Finding the right mix of local media tactics for a B2B product can seem a little challenging, but there are several highly targeted ways to reach your niche audience.

If you are advertising a product to other businesses you may question the right media vehicle to deliver your message.  Because like any local media campaign, the key to increasing your ROI is reducing the “waste.”  You need to find efficient ways to put your message in front of your target audience. Read more