Traditional marketing tells us to push our product and just get it in front of customers. But if your new store desires to really make a brand impact, it’s time to look beyond simple brand exposure and focus on an all-encompassing brand experience.
Selling to those with little self-control still takes a lot of planning for your new store. While the more adventurous shopper is quick to make an impulsive buy, they could still use a little convincing.
You may wrack your brain trying to think of ways to recruit more customers and create special promotion ideas that send them flocking in groves. But if that’s your current plan of attack, you may be targeting the wrong segment of consumers if you hope to thrive as a brand.
Sure, an impressive resume speaks volumes and so does a well-spoken, seasoned employee; but when it comes to building a loyal and driven team of employees for your new store, what characteristics should you target immediately?
Twitter may be lagging behind on your priority list when it comes to marketing platforms, but with a growing audience and a keen ability to engage users, it’s time to rearrange those priorities and what’s so “tweet” about it.