3 Tips Your New Store Should Know to Engage Hispanics

It’s important to understand the Hispanic demographic and their media preferences prior to creating your retail marketing campaign.

A recent Nielsen report highlighted the tremendous economic impact of Hispanic consumers in the US. Currently there are 52 million Hispanic people in the U.S. population, and they represent a hefty $1.2 trillion in buying power. Marketers are increasingly devoting more of their ad dollars to reach this group. Read more

Why Research Should Drive Your New Store’s Media Strategy

The key to improving the ROI of your new store’s media campaign is finding the right media vehicles to reach your niche audience.

Your new store may have a broad appeal, but it is important to get beyond a generic target audience like “people who eat.”   Research can tell you if your core customers are moms or young men.  Although both targets can use your product or shop at your store, find the audience that is most likely to fit your customer profile. Read more

What Your New Store Can Learn From Inline Skates

Finding your core customers in retail is everything… and you may need help.

A good advertising agency offers storeowners something more valuable than just creative messages superimposed over lively images.  An agency will help you discover who your core customer is – that’s the customer who’s going to be with you for the longhaul. Read more

12-Point Checklist for Planning Your Grand Opening Campaign

Knowing the right questions to ask can help guide the development of truly effective marketing materials to support your new store.

One of the universal truths of store grand openings is that they don’t just happen.  They take planning — and lots of it.  I may sound like a broken record.  But, I am hopeful that reality comes through loud and clear in the articles that Dave and I share here.

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How to Reach Millennials With Your New Store’s Advertising Message

What research shows about millennials’ advertising preferences is confusing – especially for a new store.

If millennials are your new store’s target, then, it would seem important for you to know them.  But is that truly possible?  Given the self-contradictory testimony to follow, one has to wonder if they know themselves.  Read more

6 Digital Targeting Options to Promote Your New Store Opening

Including some strategic targeting options can help your new store’s digital campaign deliver higher results and increase your ROI.

There are several levels of targeting available for a digital campaign.  Technology differs between vendors, so not all targeting options are always available, especially when purchasing inventory directly from the publisher. Read more

3 Ways to Tailor Your New Store’s Advertising to Speak to Millennials

Are Millennials really that different? Ways to gear your new store’s advertising campaign to reach the “connected” generation.

With “Millennials” or “Generation Y” representing 80 million potential consumers, marketers are scrambling for the latest research to help them understand this fickle, narcissistic and socially conscious group. But, are Millennials really all that different from generations born earlier? And, if so, how can marketers offer authentic value to this time-constrained, media-bred culture? Read more