Generation Z currently represents the largest segment of the U.S. population with $44 billion dollars of disposable income, but they are very unique when it comes to reaching them.
Gen Z is the segment of the population born since 1995 and follows on the heels of Generation Y (Millennials). But make no mistake; they are very different from Gen Y. According to a study by Sparks & Honey, they are so different that you should forget everything you learned about Millennials when it comes to Gen Z.
The best way your new store’s message can reach multi-tasking consumers is through a multi-layered local media approach.
Consumers no longer just sit and watch television or play video games. They are also multi-tasking simultaneously with laptops, mobile phones, tablets and gaming consoles. They are looking for information, communicating with others and enjoying alternative entertainment all at the same time.
In order for your new store’s message to effectively reach Millennials, you must understand the unique media habits of this important demographic.
The group of people referred to as Generation-Y or “Millennials” are an important group of people to marketers. An estimated 80 million strong, this group born between 1982 and 1993 are the first generation that has grown up with the Internet. These people have always been connected to technology and have embraced it in their everyday lives. Read more
Historically, local media advertisers have avoided online tactics for their branding message, but research shows higher engagement helps the brand resonate with consumers.
Many marketers have considered the online platform to be more of a direct response medium and have hesitated to put their branding message in the online space. Read more
Are Millennials really that different? Ways to gear your local media plan to reach the “connected” generation.
With “Millennials” or “Generation Y” representing 80 million potential consumers, marketers are scrambling for the latest research to help them understand this fickle, narcissistic and socially conscious group. But, are Millennials really all that different from generations born earlier? And, if so, how can marketers offer authentic value to this time-constrained, media-bred culture? Read more
Consumers continue to increase the time spent streaming online video, which represents a huge local media opportunity to increase campaign effectiveness.
The amount of time consumers are spending in the online space is continuing to increase, as more compelling content moves onto digital platforms –including social networks with mass appeal and an expanding selection of online video content.
Use your local media campaign to create more brand ambassadors on social media as well as increase sales.
As we discussed in a previous article, consumers respond to social media prompts included in traditional local media tactics. There are ways to incorporate social media content and prompts in your local media strategy without diluting your message. Read more
According to a recent study, 6 in 10 Adults 18-24 access content from newspaper media each week.
Newspaper was once considered a reach medium similar to television and outdoor, used as a way to get your message out to the “masses.” But, over the past several years some media planners and advertisers have disregarded newspaper as a viable media tactic, unless they were trying to reach the 55+ demographic.
Mobile devices are playing an increasingly larger role in the way consumers are making purchase decisions.
New statistics are being released daily showing how consumers are using their mobile devices for everything from researching products and comparing prices to actually taking action and making the purchase on their mobile device. Read more