Posts

3 Tips to Make Your New Store Opening Appeal to Families

What you can learn from the YMCA to create a family-friendly atmosphere and help drive families to your new store’s grand opening event.

There is no question that the YMCA caters to families. So, when the newest location of the YMCA opened in Huntington Beach, California, they created one of the grandest grand openings you could ever dream of, an all out YMCA marketing home run.

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How to Ensure Your New Store Grand Opening Isn’t a Flop

Failure to make the “proper introduction” could lead your business straight into obscurity. Find out how to avoid this mishap for your new store.

It’s been said that your new store’s grand opening is like your welcome mat to the community in which you serve.  So, in order to properly introduce your business to the people that will hopefully frequent it, you better plan on a knockout first impression. Read more

8 Often Overlooked Details for Your New Store’s Grand Opening

Here’s a checklist of some of the things that you should always keep in mind when planning the opening of your new store.

I have a friend who was talking to me the other day about how they have adopted a new philosophy that has totally changed her outlook on life.  Her secret to reducing stress is she no longer “sweats the small stuff” so much. I smiled and sincerely congratulated her for finding a way to live a happier, freer existence.

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Start Your New Store Opening Budget With a Plan to Succeed

Find out how to host an event to launch your new store that stays within your budget and doesn’t offer any financial surprise attacks.

Successful events don’t just happen. An event that is memorable and captivates attendees takes hours of planning, preparation and strategy. The grand opening of your new store is no different. On the surface it may seem like a simple marketing event with a few hundred customers, some food and a few prizes. Make a date, keep the doors open a little later and eat some good food…that’s about it, right? If that’s your perception, you are setting yourself up for failure. Read more

Everything I Need to Know About Store Openings I Learned at the Derby

The renowned horse race on the first Saturday in May is an event of epic proportions that has a lot to teach us about planning a great grand opening.

I’ve lived in Louisville, Kentucky, most of my adult life.  And, I’ve been fortunate enough to attend the Kentucky Derby on numerous occasions.  Regardless of whether I’m hosting someone, attending as someone else’s guest or simply going with friends, I’ve always been incredibly impressed by how its organizers successfully execute an event that typically brings over 150,000 people together in one place, at one time. Read more

15 Essential Planning Considerations For Your New Store Opening

A planning checklist will help keep your new store’s grand opening event organized and on track for success.

I’m not sure what my life would be like without the ability to make lists.  Lists of things I need to do today (and won’t get around to doing).  Lists of what I need to get at the grocery store (although I’ll get twice as much).  Reminders of “must do” things like calling my parents and congratulating them on their 30th wedding anniversary (sorry guys!). In all seriousness, I strongly encourage you to use a list to help get your next grand opening organized.

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6 Tips for Effectively Using Radio Remotes in Your New Store Opening

Radio remotes can be a great part of your new store’s grand opening strategy, but the most effective ones require your involvement.

First of all, I have a confession to make. I love a good old-fashioned, well-executed radio remote. As I’ve said in other posts, remotes can be great, cost-effective ways to build excitement around a store launch. Read more