If you’re running low on creative promotional ideas, inspiration can come from an unlikely source – your calendar.
Customers might be spending more Saturdays in the stands instead of your store this fall, but that’s no reason to throw in the towel. Read more
A fabulous grand opening requires a lot of forethought and a little creativity if you hope to engage your community and secure long-term customers.
Regardless if you’re a Denver Broncos fan or not, you have to admit Peyton Manning will go down as one of the greats, and there are a few lessons you can learn about grand openings from his performance on and off the field.
Give your next grand opening every chance to succeed by avoiding these common mistakes.
The other day Dave and I were being interviewed for a magazine article about retail grand openings. During the course of the discussion, the writer asked very simply, “what are the main pitfalls that stores should avoid when staging a grand opening celebration?” It’s a deceptively simple question that gave me pause. Read more
What you can learn from the YMCA to create a family-friendly atmosphere and help drive families to your new store’s grand opening event.
There is no question that the YMCA caters to families. So, when the newest location of the YMCA opened in Huntington Beach, California, they created one of the grandest grand openings you could ever dream of, an all out YMCA marketing home run.
Failure to make the “proper introduction” could lead your business straight into obscurity. Find out how to avoid this mishap for your new store.
It’s been said that your new store’s grand opening is like your welcome mat to the community in which you serve. So, in order to properly introduce your business to the people that will hopefully frequent it, you better plan on a knockout first impression. Read more
Here’s a checklist of some of the things that you should always keep in mind when planning the opening of your new store.
I have a friend who was talking to me the other day about how they have adopted a new philosophy that has totally changed her outlook on life. Her secret to reducing stress is she no longer “sweats the small stuff” so much. I smiled and sincerely congratulated her for finding a way to live a happier, freer existence.
Find out how to host an event to launch your new store that stays within your budget and doesn’t offer any financial surprise attacks.
Successful events don’t just happen. An event that is memorable and captivates attendees takes hours of planning, preparation and strategy. The grand opening of your new store is no different. On the surface it may seem like a simple marketing event with a few hundred customers, some food and a few prizes. Make a date, keep the doors open a little later and eat some good food…that’s about it, right? If that’s your perception, you are setting yourself up for failure. Read more