Social media might take away face-to-face interactions with customers, but your interactions with others online still heavily impact the face of your brand.
When it comes to gaining social media followers for your new store, the great debate lies within how many followers to have versus who those followers are. Read more
Ignoring social media won’t make it go away and it won’t improve your marketing strategies until you resolve to dive in and get on board with a full-on plan.
With persistence and a couple of tips up your sleeve, you can gain the attention and the loyalty of moms who are actively seeking more engaging information.
You already know your store can capitalize on “big-name” holidays, but what about the more obscure ones?
Is it just me, or does it seem like every day is some sort of holiday? I feel like every time I get on Facebook, Twitter or Instagram someone is always paying homage to some kind of National _______ Day or honoring _______ Month. Read more
It’s important to understand the Hispanic demographic and their media preferences prior to creating your retail marketing campaign.
A recent Nielsen report highlighted the tremendous economic impact of Hispanic consumers in the US. Currently there are 52 million Hispanic people in the U.S. population, and they represent a hefty $1.2 trillion in buying power. Marketers are increasingly devoting more of their ad dollars to reach this group. Read more
Leverage your email database to increase social media engagement with your new store.
One of the best ways to build your email database is to incorporate data collection into your grand opening celebration. Give your new customers the chance receive a giveaway item or win a grand prize by providing their contact information, especially their email address.
If you hope to successfully utilize your full promotional potential for your grand opening event, consider using these social media success tools and don’t stop with a phone call to the local newspaper and a few mailed invitations. Read more
How to increase your new store’s media campaign to create more brand ambassadors on social media and increase sales.
As we have mentioned, there are a several ways to convert your customers into social media fans once they are in your new store. But, you also need to increase your social media following with potential consumers.
Consider these tips to include social media prompts in new store’s traditional creative without diluting your message. Read more