Posts

5 Ways Your New Store Can Take Advantage of Holidays

You already know your store can capitalize on “big-name” holidays, but what about the more obscure ones?

Is it just me, or does it seem like every day is some sort of holiday? I feel like every time I get on Facebook, Twitter or Instagram someone is always paying homage to some kind of National _______ Day or honoring _______ Month. Read more

3 Tips Your New Store Should Know to Engage Hispanics

It’s important to understand the Hispanic demographic and their media preferences prior to creating your retail marketing campaign.

A recent Nielsen report highlighted the tremendous economic impact of Hispanic consumers in the US. Currently there are 52 million Hispanic people in the U.S. population, and they represent a hefty $1.2 trillion in buying power. Marketers are increasingly devoting more of their ad dollars to reach this group. Read more

Use Your Email List to Promote Your New Store on Social Media

Leverage your email database to increase social media engagement with your new store.

One of the best ways to build your email database is to incorporate data collection into your grand opening celebration.  Give your new customers the chance receive a giveaway item or win a grand prize by providing their contact information, especially their email address.

Read more

4 Ways to Incorporate Social Media Prompts in Traditional Media

How to increase your new store’s media campaign to create more brand ambassadors on social media and increase sales.

As we have mentioned, there are a several ways to convert your customers into social media fans once they are in your new store.   But, you also need to increase your social media following with potential consumers.

Consider these tips to include social media prompts in new store’s traditional creative without diluting your message. Read more