Seeing social media stats spike after an engaging contest is satisfying. But a successful social media contest doesn’t end when the winner is selected.
A fabulous grand opening requires a lot of forethought and a little creativity if you hope to engage your community and secure long-term customers.
Ignoring social media won’t make it go away and it won’t improve your marketing strategies until you resolve to dive in and get on board with a full-on plan.
You already know your store can capitalize on “big-name” holidays, but what about the more obscure ones?
Is it just me, or does it seem like every day is some sort of holiday? I feel like every time I get on Facebook, Twitter or Instagram someone is always paying homage to some kind of National _______ Day or honoring _______ Month. Read more
A great contest needs to motivate your customers to participate, but it doesn’t have to cost you an arm and a leg.
I’ve written a lot about ways of making the grand opening “experience” as exciting as it can be. And, admittedly, giving customers the chance to win something – especially if it’s significant enough to be included in your grand opening marketing communications – is one of the easiest ways to generate the kind of buzz and excitement we all want during a store opening. Read more
Retail marketing inspiration can come in all shapes, sizes – and speeds.
A friend of mine recently celebrated his 50th birthday and his wife organized a once-in-a-lifetime event to celebrate his milestone. A group of us traveled to a nearby racetrack to participate in the NASCAR Racing ExperienceSM (NRE). Read more
Find out how your new store can stand out from your competitors and create solid brand loyalty.
You may have a massive customer email list or a killer grand opening strategy for your new store, but luring and keeping customers depends mainly on wowing them with an outstanding customer experience.
Knowing the right questions to ask can help guide the development of truly effective marketing materials to support your new store.
One of the universal truths of store grand openings is that they don’t just happen. They take planning — and lots of it. I may sound like a broken record. But, I am hopeful that reality comes through loud and clear in the articles that Dave and I share here.
Failure to make the “proper introduction” could lead your business straight into obscurity. Find out how to avoid this mishap for your new store.
It’s been said that your new store’s grand opening is like your welcome mat to the community in which you serve. So, in order to properly introduce your business to the people that will hopefully frequent it, you better plan on a knockout first impression. Read more