A fabulous grand opening requires a lot of forethought and a little creativity if you hope to engage your community and secure long-term customers.
Since your concept may be untested in the market, consider a few unconventional promotions to motivate potential customers to try your new store.
Regardless if you’re a Denver Broncos fan or not, you have to admit Peyton Manning will go down as one of the greats, and there are a few lessons you can learn about grand openings from his performance on and off the field.
Give your next grand opening every chance to succeed by avoiding these common mistakes.
The other day Dave and I were being interviewed for a magazine article about retail grand openings. During the course of the discussion, the writer asked very simply, “what are the main pitfalls that stores should avoid when staging a grand opening celebration?” It’s a deceptively simple question that gave me pause. Read more
You may have heard it’s not over till the fat lady sings, well, since that’s not going to happen, here are some key steps your business needs to take to officially wrap up your new store’s grand opening and capitalize on every opportunity you have to grab new leads.
And that’s a wrap….Or is it? After the confetti has been swept up, the last crumbles of celebratory cake consumed and multitudes of customized keepsakes handed out, many business owners may release a collective sigh of relief that their new store’s grand opening has gone off without a hitch.
What you can learn from the YMCA to create a family-friendly atmosphere and help drive families to your new store’s grand opening event.
There is no question that the YMCA caters to families. So, when the newest location of the YMCA opened in Huntington Beach, California, they created one of the grandest grand openings you could ever dream of, an all out YMCA marketing home run.
Invite a flash mob and unlock a whole new arena of ingenious guerilla marketing ideas and get people talking about your new store.
When making your new store grand opening invites, you probably won’t include the mob. But, if you’re a strategic marketer with a keen sense of how to create a buzz for your new store, the mob may be tops on your list, the flash mob, that is.
Failure to make the “proper introduction” could lead your business straight into obscurity. Find out how to avoid this mishap for your new store.
It’s been said that your new store’s grand opening is like your welcome mat to the community in which you serve. So, in order to properly introduce your business to the people that will hopefully frequent it, you better plan on a knockout first impression. Read more
Here’s a checklist of some of the things that you should always keep in mind when planning the opening of your new store.
I have a friend who was talking to me the other day about how they have adopted a new philosophy that has totally changed her outlook on life. Her secret to reducing stress is she no longer “sweats the small stuff” so much. I smiled and sincerely congratulated her for finding a way to live a happier, freer existence.