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Use Your Email List to Promote Your New Store on Social Media

Leverage your email database to increase social media engagement with your new store.

One of the best ways to build your email database is to incorporate data collection into your grand opening celebration.  Give your new customers the chance receive a giveaway item or win a grand prize by providing their contact information, especially their email address.

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7 Local Media Tactics to Consider for a B2B Campaign

Finding the right mix of local media tactics for a B2B product can seem a little challenging, but there are several highly targeted ways to reach your niche audience.

If you are advertising a product to other businesses you may question the right media vehicle to deliver your message.  Because like any local media campaign, the key to increasing your ROI is reducing the “waste.”  You need to find efficient ways to put your message in front of your target audience. Read more