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7 Local Media Tactics to Consider for a B2B Campaign

Finding the right mix of local media tactics for a B2B product can seem a little challenging, but there are several highly targeted ways to reach your niche audience.

If you are advertising a product to other businesses you may question the right media vehicle to deliver your message.  Because like any local media campaign, the key to increasing your ROI is reducing the “waste.”  You need to find efficient ways to put your message in front of your target audience. Read more

3 Tips to Help Plan Your Next Hispanic Local Media Campaign

It’s important to understand the Hispanic demographic and their local media preferences prior to creating your next campaign.

A recent Nielsen report highlighted the tremendous economic impact of Hispanic consumers in the US. Currently there are 52 million Hispanic people in the U.S. population, and they represent a hefty $1.2 trillion in buying power. Marketers are increasingly devoting more of their ad dollars to reach this group. According to eMarketer, Hispanic ad spending on mass media increased 11.1% last year as marketers spent over $8 billion to reach this growing market. Read more

6 Ways Adjust Your Local Media Plan When You Have New Competition

Take a strategic approach to any local media adjustments when faced with new competition.

Your business is sailing along.  Your sales are good and your customers know who you are and why they shop with you. You have established a good reputation and have figured out what drives your customers to your store. Things are good until you are driving around your neighborhood and  spot a “coming soon” sign on a vacant building. Read more

3 Reasons to Include Cinema Advertising in Your Local Media Mix

Cinema advertising might by just the ticket to your reach younger Early Adopters with your local media mix.

In today’s technology-saturated culture of smartphones, DVRs, AmazonPrime and Hulu, the ability to selectively choose entertainment at your fingertips and on your schedule without the annoyance of advertising poses multiple problems for marketing directors. Read more

3 Ways Generational Differences Can Impact Your Local Media Campaign

Millennials and Baby Boomers represent two very influential generational groups that are vastly different in the way they process information and local media messages.

In a previous article, I discussed how Millennials are a unique generation that consumes media very differently from other generations. A new study by Nielsen, found Millennials and Baby Boomers to be neurologically hardwired to process information differently.

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6 Tips for Selecting Primetime TV Shows for Your Local Media Campaign

Developing a strong primetime TV schedule is an important part of your local media campaign to enhance your brand’s image and reach your target audience.

Every summer the networks release their primetime schedule for the upcoming season including new programs, which is called the “upfront.”  While the upfront is an opportunity for national advertisers to purchase inventory for the next year, local media advertisers use the new program information to finalize their 4th quarter schedules. Read more

4 Reasons to Add Digital Video to Your Local Media Campaign

Consumers continue to increase the time spent streaming online video, which represents a huge local media opportunity to increase campaign effectiveness.

The amount of time consumers are spending in the online space is continuing to increase, as more compelling content moves onto digital platforms –including social networks with mass appeal and an expanding selection of online video content.

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3 Ways to Reach the Hispanic Market with Your Local Media Campaign

Reaching the Hispanic audience with your local media campaign can seem overwhelming, but properly doing so can create a new and loyal customer base.

While we’re told and often acknowledge the Hispanic population continues to grow faster than any other multicultural population.  Their part of the advertising mix is often overlooked or given a small portion of the budget as an afterthought, despite the enormous buying power this group wields. Read more