Month after month, the marketing checklist is always done: emails are sent, ads are running and social media posts are posted. But, where are the results?
Millennials never cease to amaze us. By celebrating unique milestones in life, this generation continues to give marketers more material to work with.
Social media and email marketing campaigns now dominate most marketing plans. But don’t ax direct mail completely to catch various audiences.
Brick-and-mortar stores will soon have new tools to help attract and retain customers.
I’m a bit of a geek when it comes to new technology. As a consumer, I would almost certainly be regarded as an “early adopter.” That’s one of the reasons that I’ve written so many articles about the use of technology in the marketing and promotion of retail grand openings. As Oscar Goldman would say, “we have the technology…” I say, “why not use it?”
Whether your business is big or small, if you want to make a grand opening great, you have to start with a marketing plan.
Your marketing plan begins with a product (your new store) and your target audience. And, it ends with a coordinated plan of attack that may incorporate public relations and advertising strategies, in-store promotions, grand opening events and more. Read more