Posts

6 Retail Innovations That Will Affect How You Market Your New Store

Brick-and-mortar stores will soon have new tools to help attract and retain customers.

I’m a bit of a geek when it comes to new technology.  As a consumer, I would almost certainly be regarded as an “early adopter.”  That’s one of the reasons that I’ve written so many articles about the use of technology in the marketing and promotion of retail grand openings.  As Oscar Goldman would say, “we have the technology…”  I say, “why not use it?”

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6 Things Your New Store Needs For a Great Grand Opening

Whether your business is big or small, if you want to make a grand opening great, you have to start with a marketing plan.

Your marketing plan begins with a product (your new store) and your target audience.  And, it ends with a coordinated plan of attack that may incorporate public relations and advertising strategies, in-store promotions, grand opening events and more. Read more