Posts

3 Reasons Your New Store Should Consider Online Video

Viewing of online video by 18-24 year olds is continuing to increase as the number of U.S. households cutting ties with cable and Pay-TV services also increases.

Today’s youth have become increasingly difficult to reach with messages about new store openings.  With the changes in TV viewing habits exhibited by this group, online video is an area that is showing significant growth and should be a consideration for reaching this age group. Read more

How Multi-Tasking Behavior Can Affect Your New Store’s Media Campaign

The best way your new store’s message can reach multi-tasking consumers is through a multi-layered local media approach.

Consumers no longer just sit and watch television or play video games. They are also multi-tasking simultaneously with laptops, mobile phones, tablets and gaming consoles. They are looking for information, communicating with others and enjoying alternative entertainment all at the same time.

Read more

A Mix of Media Tactics Can Help Promote Your New Store Opening

Before finalizing the media strategy to launch your new store, consider media usage trends showing heavy users of one medium also consume other media types.

It is usually recommend that you don’t put all your “eggs” in one proverbial basket, or in this case, local media tactic.  A recent study from Arbitron and Edison Research further proves this point. Read more

3 Ways to Tailor Your Local Media Plan to Speak to Millennials

Are Millennials really that different? Ways to gear your local media plan to reach the “connected” generation.

With “Millennials” or “Generation Y” representing 80 million potential consumers, marketers are scrambling for the latest research to help them understand this fickle, narcissistic and socially conscious group. But, are Millennials really all that different from generations born earlier? And, if so, how can marketers offer authentic value to this time-constrained, media-bred culture? Read more

Are Digital Couponing Strategies Right for Your New Store?

Appealing to today’s tech-savvy consumers requires a willingness to think beyond traditional paper coupons for your new store.

I’ve written numerous articles about marketing new stores and branding to the Millennial generation.  One of the statistics that always sparks a lot of conversation among retailers is the fact that 70% of Millennials act when presented with a limited time discount offer.

But, the appeal of a discount or promotion is not limited only to one generation. Read more

4 Reasons to Add Digital Video to Your Local Media Campaign

Consumers continue to increase the time spent streaming online video, which represents a huge local media opportunity to increase campaign effectiveness.

The amount of time consumers are spending in the online space is continuing to increase, as more compelling content moves onto digital platforms –including social networks with mass appeal and an expanding selection of online video content.

Read more

4 Ways to Incorporate Social Media into Your Local Media Campaign

Use your local media campaign to create more brand ambassadors on social media as well as increase sales.

As we discussed in a previous article, consumers respond to social media prompts included in traditional local media tactics.  There are ways to incorporate social media content and prompts in your local media strategy without diluting your message. Read more

Adding Newspaper to Your Local Media Mix Can Help Reach Younger Adults

According to a recent study, 6 in 10 Adults 18-24 access content from newspaper media each week.

Newspaper was once considered a reach medium similar to television and outdoor, used as a way to get your message out to the “masses.”  But, over the past several years some media planners and advertisers have disregarded newspaper as a viable media tactic, unless they were trying to reach the 55+ demographic.

Read more

4 Mobile Stats You Need to Know for Your Local Media Campaign

Mobile devices are playing an increasingly larger role in the way consumers are making purchase decisions.

New statistics are being released daily showing how consumers are using their mobile devices for everything from researching products and comparing prices to actually taking action and making the purchase on their mobile device. Read more