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How to Reach Millennials With Your New Store’s Advertising Message

What research shows about millennials’ advertising preferences is confusing – especially for a new store.

If millennials are your new store’s target, then, it would seem important for you to know them.  But is that truly possible?  Given the self-contradictory testimony to follow, one has to wonder if they know themselves.  Read more

3 Ways to Tailor Your New Store’s Advertising to Speak to Millennials

Are Millennials really that different? Ways to gear your new store’s advertising campaign to reach the “connected” generation.

With “Millennials” or “Generation Y” representing 80 million potential consumers, marketers are scrambling for the latest research to help them understand this fickle, narcissistic and socially conscious group. But, are Millennials really all that different from generations born earlier? And, if so, how can marketers offer authentic value to this time-constrained, media-bred culture? Read more

3 Ways to Tailor Your Local Media Plan to Speak to Millennials

Are Millennials really that different? Ways to gear your local media plan to reach the “connected” generation.

With “Millennials” or “Generation Y” representing 80 million potential consumers, marketers are scrambling for the latest research to help them understand this fickle, narcissistic and socially conscious group. But, are Millennials really all that different from generations born earlier? And, if so, how can marketers offer authentic value to this time-constrained, media-bred culture? Read more

3 Ways Generational Differences Can Impact Your Local Media Campaign

Millennials and Baby Boomers represent two very influential generational groups that are vastly different in the way they process information and local media messages.

In a previous article, I discussed how Millennials are a unique generation that consumes media very differently from other generations. A new study by Nielsen, found Millennials and Baby Boomers to be neurologically hardwired to process information differently.

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Is Location-Based Mobile Marketing the Key to Promoting Your New Store?

If you are trying to appeal to Millennials, geo-precise targeting may be just the strategy you need for your next grand opening.

Recently I wrote an article about marketing new stores to the Millennial generation – the new breed of consumers born roughly between 1980 and 2000.  One of the things highlighted in that piece was just how important technology is to most Millennials.  They are a generation tethered to their smartphones.  Just look around the next time you’re at the mall, in a restaurant or simply walking down the street.  They’re the multi-taskers with one eye (and at least a texting thumb) on their phone.

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8 Insights to Help You Market Your New Store to Millennials

Take the time to understand the wants, needs and mindset of the next generation of savvy shoppers.

I hate to jump on the bandwagon of writing about the Millennial generation.  But, after seeing countless stories and essays in print, online and on television in recent weeks – I finally decided it was inevitable.  So, I thought I would pass along some of the facts as I know them, and share my thoughts about how understanding this extremely important demographic can and should start affecting your grand opening strategies. Read more