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4 Mobile Stats You Need to Know for Your Local Media Campaign

Mobile devices are playing an increasingly larger role in the way consumers are making purchase decisions.

New statistics are being released daily showing how consumers are using their mobile devices for everything from researching products and comparing prices to actually taking action and making the purchase on their mobile device. Read more

4 Challenges of Using Mobile Advertising in Your Local Media Mix

The challenges you should consider before placing your next local mobile campaign.

Usage of mobile devices, like smartphones and tablets, continues to grow, and many advertisers are struggling to find a way to include the tactic in the mix.  Some try to re-purpose their online strategy, but mobile brings its own set of marketing challenges. Read more