When you’ve taken your new store from a simple concept to a full-functioning business, it’s hard to let go of monitoring any aspect of your store. But realizing when it’s time to outsource departments, such as marketing, before it’s too late can save you time and money in the long run.
Traditional marketing tells us to push our product and just get it in front of customers. But if your new store desires to really make a brand impact, it’s time to look beyond simple brand exposure and focus on an all-encompassing brand experience.
You may be busy all day at your new store building a business and recruiting new customers, but when it comes to having a successful plan of attack, there is one simple thing many entrepreneurs believe should come first.
The jazzy sounds of the grand opening band have been hushed, celebration cake crumbles swept up and price points returned to normal; so now it’s time to figure out how to draw those customers back regular basis. Read more →
Learning the skills of managing your new store cannot be fully derived from the pages of a book or the click of a mouse, but come ultimately from being on the front lines of management and facing problems head-on while creating objectives that breed trust and unity.