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What Your New Store Needs to Know About Programmatic Buying

As retail marketers are starting to shift more advertising dollars towards programmatic buying, consider these pros and cons to determine if this technology is right for your new store.

In June of 2014, Proctor and Gamble announced it wanted “to buy 70% to 75% of its U.S. digital media programmatically by the end of the year,” which elevated the conversation and debate around programmatic buying. Read more

How to Find the Right Trade Publication for Your Local Media Campaign

Trade publications can be an important component of a local media B2B campaign and evaluating a few key pieces of information can help you select the most appropriate vehicles for your message.

Planning a B2B campaign can feel like a daunting task unless you know where to start.  Recently, we outlined seven tactics to consider in your marketing mix.  If you have decided to include trade publications, you have completed step one. But, now the fun part begins … which ones to choose.

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3 Tips to Increase the ROI of Your Online Local Media Campaign

Don’t let lead generation and measurement become an afterthought of your online strategy.

As we discussed in a previous post about online metrics, it is critical to look beyond the click-through rate to determine the success of your online campaign.  Clicks are great, but take advantage of the technology to measure the leads or sales generated from your online efforts. Read more

2 Ways to Include Online Display in Your Local Media Campaign

When to purchase online inventory directly from a publisher and when to include an ad network.

Internet usage continues to grow and according to recent media usage reports, Internet is the second most used medium, behind Television for Persons 18+.  So, it comes as no surprise that online display advertising is an important part of the local media mix. Read more