As marketing budgets are reallocated to allow for greater spending on digital advertising, don’t underestimate the value that out-of-home can deliver.
I’ve written a lot about how a marketer’s toolbox has expanded in recent years. But, with so much time and attention being given these days to understanding the new options in digital and social marketing, I see a lot less discussion about some of the “legacy” media. But, despite what you may have read, not all traditional options are on the decline. Read more