Should You Offer Snacks at the Counter of Your New Store?

Could food and drinks at the counter of your retail store mean more return business?

Let’s say you’ve just opened a Kinko’s store.  Your customers will be coming to you for copying, printing, and graphics.  They also might be hungry or thirsty.   Wouldn’t it be another level of service to offer candy bars, gum and cold soft drinks in the bottle to these folks?  My answer is, “yes.”

Read more

Weird Al Has 3 Grammar Lessons For Your New Store

The master parodist’s 2014 song has a lot to say about how we can unknowingly misuse the simplest words and phrases when we talk to our customers.

A friend recently professed his love and appreciation for the 2014 “grammar” video – Word Crimes from Weird Al Yankovic.  In his parody of Robin Thicke’s hit song “Blurred Lines,” Weird Al reminded the world that it’s still far too easy to butcher the English language.  Read more

10 Reasons Your New Store Needs a Proofreader

Here’s further proof that bad things can happen to good brands if there aren’t processes in place to safeguard the accuracy of the finished product.

In a recent article, I argued that retailers desperately need to devote the time and resources necessary to ensure that all of their marketing communications are error-free.  No typos.  No misspellings.  No incorrect word usage.  And, no grammar abuses. Read more

How to Write a Headline for Your New Store’s Signage

Getting better at wordplay can help your new store’s signage get noticed and improve consumer recall.

If you have the smarts to open a new store, you can probably teach yourself to turn a phrase and make some of your own in-store POP materials. Sometimes all it takes to create clever signage is a simple rhyme. Read more

8 Tips to Develop Franchise Marketing Materials to Attract New Stores

The offering of great marketing materials will make your franchise concept stand out to new prospects in a very visible way.

One aspect of the potential new franchisee’s buying decision that some franchisors are too quick to downplay is the role of new store marketing support. Outstanding marketing support can make your franchise concept rise above your competition in a very visible and value-added way. Read more

How The Color Red Could Influence Consumer Behavior at Your New Store

Especially if you are targeting men, you may want to consider including red as a prominent color in advertising and marketing materials.

According to research from the University of Oxford Said Business School, “changing the color of the price from black to red in a retail advertisement makes men think they are getting a bargain.”  In fact, some recalled the price as $15 less than the actual cost.

Read more

6 Retail Innovations That Will Affect How You Market Your New Store

Brick-and-mortar stores will soon have new tools to help attract and retain customers.

I’m a bit of a geek when it comes to new technology.  As a consumer, I would almost certainly be regarded as an “early adopter.”  That’s one of the reasons that I’ve written so many articles about the use of technology in the marketing and promotion of retail grand openings.  As Oscar Goldman would say, “we have the technology…”  I say, “why not use it?”

Read more