Posts

How to Appropriately Sign-Off Your New Store’s Advertising

Properly signing-off your advertising deserves more attention than the after-thought it appears to be given by most new stores.

Signing-off your new store’s advertising with a phone number, web address, and a social icon or two or ten has almost become a given in practically every form of advertising today.   Read more

How to Define the Target Audience For Your New Store’s Media Campaign

Determining your target audience is an important first step in developing a media campaign to launch your new store.

Defining your target audience allows you to segment the general population into the people you are interested in pursuing.  This is the foundation to creating an effective media campaign to promote your new store launch. Understanding your potential consumer can help you determine where to place your advertising message for maximum efficiency and effectiveness. Read more

How to Find the Right Trade Publication for Your Local Media Campaign

Trade publications can be an important component of a local media B2B campaign and evaluating a few key pieces of information can help you select the most appropriate vehicles for your message.

Planning a B2B campaign can feel like a daunting task unless you know where to start.  Recently, we outlined seven tactics to consider in your marketing mix.  If you have decided to include trade publications, you have completed step one. But, now the fun part begins … which ones to choose.

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Adding Newspaper to Your Local Media Mix Can Help Reach Younger Adults

According to a recent study, 6 in 10 Adults 18-24 access content from newspaper media each week.

Newspaper was once considered a reach medium similar to television and outdoor, used as a way to get your message out to the “masses.”  But, over the past several years some media planners and advertisers have disregarded newspaper as a viable media tactic, unless they were trying to reach the 55+ demographic.

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Top Free Online Resources for Local Media Buying

Free tools to help find traditional media vendors and place your local media schedules.

Once you have completed the media planning process and have identified which mediums will achieve your goals and objectives, it is time to place your local media campaign.   Read more

Digital Advertising or Print Advertising – Which is Better for Your New Store?

What’s the better way to reach your specific target audience and drive them to your grand opening?

You’re a few months out from opening your new store. You know you need to advertise your grand opening, but you want to make sure you spend your dollars wisely. Putting aside the more expensive mediums of TV and radio for this discussion, should your new store make its first appearance online, in print or both? Read more