How to decide whether your new store should use an audio production house, radio station or online voice-over service for your grand opening message.
Maybe you’ve heard about the new trend in online voice-over services. It’s a different way of creating audio for your new store’s broadcast commercials. But is it the right way? Read more
Properly signing-off your advertising deserves more attention than the after-thought it appears to be given by most new stores.
Signing-off your new store’s advertising with a phone number, web address, and a social icon or two or ten has almost become a given in practically every form of advertising today. Read more
Before finalizing your radio campaign, you need to identify the right commercial length for your message and your new store opening budget.
Traditionally advertisers have used :60 spots, but now they are faced with a new question: What radio commercial length will generate the best ROI? Read more
A well-executed item/price commercial can make all the difference in your new store grand opening strategy, as long as you stay true to your brand.
Supermarkets do it. Fast food chains, furniture stores and mattress retailers do it, too. And, even local auto dealers do it – but sometimes with unintentionally amusing (but often memorable) results. The hallowed item/price commercial. Read more
Choosing the right voice talent for your new store can be a much more complex decision than you ever imagined.
As a creative in the advertising business for 30+ years, most of you probably assume one of my more enjoyable tasks would be choosing talent. Done right, it’s actually a much less glamorous, very time-consuming and much more stressful task than is often depicted in mainstream media. Read more
Determining your target audience is an important first step in developing a media campaign to launch your new store.
Defining your target audience allows you to segment the general population into the people you are interested in pursuing. This is the foundation to creating an effective media campaign to promote your new store launch. Understanding your potential consumer can help you determine where to place your advertising message for maximum efficiency and effectiveness. Read more
Advertising on the right stations is the key to an effective new store’s grand opening schedule.
At first, it may seem like a daunting task to choose where you should invest the media budget for your new store. At face value, may stations can look the same. Not every station is the right fit for every business. Read more
Follow these guidelines to ensure your new store’s media schedule will meet your campaign goals and effectively reach your target audience. Read more
Choosing the right talent to represent your new store within your marketing materials is an important decision that deserves some serious consideration.
I’ve written a few more pointed posts involving testimonials, whether you should star in your own commercials and even the tone to take, but in this post, I deal specifically with choosing the right talent to represent your new store in your marketing efforts. Read more