Just like apparel, typographies experience trends too. The right font can make or break your brand’s design.
Driving, shopping, eating, flying across the country – signs provide direction in daily life, in the work place and for your store’s sales.
Traditional in-store signage still plays a large role in relaying messages to shoppers. Unfortunately, retailers still have these signage slip-ups.
The shapes and colors used in your logo are the first impression to buyers. What does your logo say to them?
Selling to those with little self-control still takes a lot of planning for your new store. While the more adventurous shopper is quick to make an impulsive buy, they could still use a little convincing.
Does your “welcome” sign on the front door really welcome people with an inviting space and alluring atmosphere that will keep them shopping and coming back?
Avoid the embarrassment and expense of creating the wrong logo for your new store with proper critique and research. Read more
Make sure that you and your marketing team are making wise choices about the words you use to define the voice of your brand
I recently wrote an article about some of the grammar lessons that Weird Al Yankovic included in his 2014 parody “Word Crimes.” In general, I love how that video helped generate interest in (and debate about) the liberties that bloggers, advertisers and brands often take with the English language. Read more
You may have a truly interesting and memorable name you are salivating to use, but will that name stand the test of time and be easily etched in the minds of your customers? Here’s what you need to consider before settling on a name.
When some folks with a knack for some tasty Latin American cooking decided to open their own Mexican restaurant more than thirty years ago, little did they know they would achieve huge success locally and gain nationwide notoriety for their uniquely catchy business name.