Posts

3 Ways to Improve the Value of Your Local Media Added Value Schedules

While most local advertisers are aware that they should request “added value” from all their media partners, implementing this requirement effectively is often a rarity or afterthought.

Securing high-quality “extras” can be a challenge when your media partners see Added Value as penance.  But utilizing a few key guidelines will help you maximize added value offerings and truly put the “value” back in Added Value. Read more

10 Ways For Your New Store to Maximize Local Event Sponsorships

Financially committing to a local event sponsorship is only the beginning if you want to maximize the benefit to your new store.

Sponsoring local events is a great way to quickly get the word out about your new store.  It also has the additional benefit of your new store immediately being seen as a good corporate citizen in your community.  Read more

5 Ways to Get the Neighbors to Attend Your New Store Opening

Less advertising, more door-to-door might be the ticket for your new store.

Unless you’re a specialty store, offering a one of a kind shopping experience that people are willing to travel for, most of your new store’s business will come from your neighbors.  That’s why it’s so important they get to know a little bit about you before your grand opening.  Particularly, if you don’t have the budget to do a lot of advertising. Read more

Benefits of Using a Long-Term Sports Contract for A Local Media Buy

Choosing to pursue a long-term sports contract will allow you to add focus, consistency and long-term savings to your local media buy.

Advertisers are often hesitant to commit to a multi-year or long-term sports contract, as it locks up a large amount of capital and cannot be cancelled without the consequence of steep penalties. There are also no guarantees a baseball team will continue to win or a highly touted player will remain popular for an extended amount of time. Read more

4 Tips for Evaluating Local Media Advertising Packages

How to determine if a proposal is worth the investment and should be included in the local media mix.

Marketing directors and media buyers are constantly bombarded with advertising packages from local media vendors.  It can be difficult to determine the value of the entire package, since most will include a variety of elements, not just the tactics you want. Read more