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4 Tips to Create a Successful Grand Opening TV Commercial

Guidelines to help you use television to its fullest potential and generate the awareness necessary for a great new store grand opening.

First, let’s talk about the nature of television.   It’s the only medium (if you don’t include digital video) that engages both the audio and visual aspects of your brain.  The combination of the two gives TV the greatest potential for memorability of all the mediums.  Which also makes it the most expensive. Read more

5 Ways a Director Will Help Improve Your New Store’s TV Spot

First impressions are lasting, so you need a grand opening television commercial to say good things about you, which will require a good director.

Your new store needs a brand so customers remember you.  And nothing brands like TV.  A television commercial is not something you should attempt on your own. Read more

Focus Your New Store Advertising on Your Product, Not Yourself

New store grand opening commercials are more successful when they feature the “What,” not the “Who.”

Many retailers make the mistake of thinking if they just get in front of the camera and talk about their new store, every one will see how sincere they are – and by association, how trustworthy – and will flock to their grand opening. Read more

3 Quick Checks for Compelling New Store Creative

You have the location, you have the inventory, you’ve hired and educated employees, and you think you’re all set to open your new store or location.

While certainly all those items are incredibly important to success, they may not attract shoppers. Nor will simply posting a banner saying “We’re Open!” Long gone are the days of If you build it, they will come. It is imperative that customers receive and absorb a message that drives them to your new store.  Read more