Programmatic buying affects not only how media is purchased for your new store’s advertising but also the creative product.
Addressable TV is a new way of targeting customers, but availability is limited and cost can be prohibitive. Read more
Many national brands are now sharing commercials online before they are scheduled to air in high profile programs like the Super Bowl. Is this the right move for your new store?
Although probably counter to common belief, contemplate these thoughts before you develop a commercial to promote your new store’s grand opening. Read more
Twenty-four “tributes” between ages 12 and 18 are chosen at random from the districts of Panem, a totalitarian state in post-apocalyptic North America, to compete in a barbaric fight for survival. Unless you’ve been living under a rock, I’m sure you know the premises of The Hunger Games franchise, and there’s a lot about owning a new store that you can learn from The Girl on Fire.
Advertise your grand opening with pre-roll video and save.
More advertisers are amortizing their television production dollars by repurposing their spots. In fact, some are even, shooting and posting pre-roll video. Read more
Guidelines to help you use television to its fullest potential and generate the awareness necessary for a great new store grand opening.
First, let’s talk about the nature of television. It’s the only medium (if you don’t include digital video) that engages both the audio and visual aspects of your brain. The combination of the two gives TV the greatest potential for memorability of all the mediums. Which also makes it the most expensive. Read more
There is no question that consumers are using multiple devices simultaneously, but good news, there IS a way to use this behavior to your advantage.
It is not uncommon for young people to be multi-tasking across five screens; TV, phone, laptop, desktop and either a tablet or some handheld gaming device. So with this type behavior becoming more and more common among all age groups, how do marketers grab the attention of these people as they are simultaneously moving from screen to screen? Read more
The key to improving the ROI of your new store’s media campaign is finding the right media vehicles to reach your niche audience.
Your new store may have a broad appeal, but it is important to get beyond a generic target audience like “people who eat.” Research can tell you if your core customers are moms or young men. Although both targets can use your product or shop at your store, find the audience that is most likely to fit your customer profile. Read more