When it comes to gaining social media followers for your new store, the great debate lies within how many followers to have versus who those followers are. Read more
Twitter may be lagging behind on your priority list when it comes to marketing platforms, but with a growing audience and a keen ability to engage users, it’s time to rearrange those priorities and what’s so “tweet” about it.
You already know your store can capitalize on “big-name” holidays, but what about the more obscure ones?
Is it just me, or does it seem like every day is some sort of holiday? I feel like every time I get on Facebook, Twitter or Instagram someone is always paying homage to some kind of National _______ Day or honoring _______ Month. Read more
Leverage your email database to increase social media engagement with your new store.
One of the best ways to build your email database is to incorporate data collection into your grand opening celebration. Give your new customers the chance receive a giveaway item or win a grand prize by providing their contact information, especially their email address.
If you hope to successfully utilize your full promotional potential for your grand opening event, consider using these social media success tools and don’t stop with a phone call to the local newspaper and a few mailed invitations. Read more
How to increase your new store’s media campaign to create more brand ambassadors on social media and increase sales.
As we have mentioned, there are a several ways to convert your customers into social media fans once they are in your new store. But, you also need to increase your social media following with potential consumers.
Consider these tips to include social media prompts in new store’s traditional creative without diluting your message. Read more
Take full advantage of digital media’s ability to set specific “triggers,” such as weather to target your new store’s campaign.
You can utilize digital media as a tool to target customers based on behavior and geography, but have you considered targeting your campaign based on the weather? Read more
It is important to understand who is using each network before developing the social media strategy and message for your new store opening.
It is no surprise that Generation Y can be found online. They are now dubbed the “Connected Generation” and have grown up with technology. Read more
Using a Twitter hashtag for your grand opening can help increase awareness and excitement for your new store.
We have discussed the importance of social media and the impact that online reviews can have on your new store. But, don’t forget to use your social presence to generate excitement for your new store before your grand opening. Read more